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How to Become a Top-Selling Distributor of Electric blankets

09 Jun.,2025

How to Become a Top-Selling Distributor of Electric blankets

The bedding industry has progressed rapidly over the years. Buyer needs have changed and demand has increased, so more companies have been built to match. Unfortunately, that means constant competition between companies.

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Nowadays, consumers want the best quality products to keep them comfortable and warm at home. It’s challenging for brands to market their products when so many others are doing the same.

Distributors can gain an advantage by becoming an expert both in the industry and in their user’s needs. Become the top distributor of any product by understanding the product itself, the market and the customer’s pain points.

In this post, we’ll share everything you need to know to become a leading distributor of the bedding industry’s latest innovation: the electric underblanket. The electric underblanket is now an essential product in the bedding industry and is the answer to staying competitive.

Wellcare, the manufacturer of electric blankets, including underblanket and overblanket

Wellcare is a company established in by two sisters, Cindy and Jessica Wu. The founders wanted to create happiness for families, improve people’s quality of life, and share their business knowledge with their partners, distributors and agencies.

For as long as Wellcare has been in the industry, we have worked with the best experts to shape our services and achieve our business goals. We now have an outstanding record of delivering our best service to our importers, distributors and customers.

We aimed to understand people's needs like no other brand has done. We prioritize our users when it comes to product quality, successfully making products that are purposeful, comfortable and worthwhile to use. We even made the necessary switch to eco–friendly materials. Our team members go through each step of our product development process with sincerity and attention to detail.

Most importantly, our electric blanket technology is unlike any other. Through careful research, development and testing, we invented the unique 4D DWF (Dynamic Warmth Flow) technology to solve many of our user’s needs.

We’ll talk about this unique tech in more detail later. In summary, this Wellcare innovation provides extremely comfortable heating for users by focusing on a sleep factor other blankets overlook: temperature. Customers sleep in perfect warmth throughout the night without common issues like overheating and sweating.

Wellcare is keen to make sure that customers get the very best experience from us. We also believe that importers and distributors have the potential for better business, with our unique electric blanket.

Why customers need the electric blanket

People need high-quality electric underblankets for many reasons. More than anything, they want more restful nights and refreshing mornings. To get that, they need an enhanced sleep experience.

If someone struggles with insomnia or simply has trouble relaxing, the electric underblanket can help improve that. The product is all about creating a perfect sleep environment where one can relax, warm up and have a good night sleep.

Benefits for older users

People of wide age ranges can buy electric underblankets, but elders make up a large part of our market.

As you grow older, your body becomes more sensitive to cold weather, joint aches, back pains and more. You’re also at risk of other things that contribute to cold sensitivity, such as:

Low blood pressure
Poor metabolic rate
Exposure to cold water and weather
Side effects from certain medications
Loss of elasticity of blood vessels

Back in the day, elders would solve these by applying warm or heated products directly on their skin and using a regular blanket to keep warm. Today, new technology like Wellcare’s electric underblanket is an easy, all-in-one and convenient solution.

Climate change and varying weather

Weather conditions fluctuate more easily in the age of global warming. It’s extremely difficult to cope with harsh weather conditions without the right tools. It can be a simple problem like difficulty sleeping in the cold, which affects your health in many other ways.

Winters today are colder than winters from ten years ago. For example, in , Greece experienced snow from January to March, the US experienced extremre coldness that was under -32°C with windchill as low as -52°C. The earth will continue experiencing harsh weather climates in the coming years. Flexible heating products such as electric underblankets, heating cushions and heating pads will become more in-demand as people try to adapt to these changes.

The electric underblanket is especially unique as it’s useful in any season, not just the winter. It delivers better sleep and more comfortable nights, gradually improving your overall health and resilience.

The perfect temperature for sleep

The best temperature for your room is around 16~18°C (60.8~64.4°F) for a good night's sleep. The electric underblanket creates what we call the Best Bed Climate (BBC), or the ideal room conditions for the best sleep experience.

If your bedroom has the right humidity level, the electric underblanket does its best work by merging its warm air with the natural room temperature. This creates an effect of adjusting the temperature and heat flow you’re experiencing.

Other factors for the right sleep environment

Many distributors already sell comfortable bed mattresses, pillows and bedsheets, all of which contribute to a good night’s sleep for customers. Here are some other important elements:

Noise levels. Sleep in a peaceful environment that encourages relaxation. Create a soothing atmosphere with little disturbance, and calming sounds if you can. Consider music therapy to help you relax and fall asleep.
Temperature. Wellcare considers this one of the most essential factors. Extreme temperatures are not only uncomfortable and stuffy, they can also negatively affect your health. Go for moderate, warm temperatures to avoid cold hands and feet or uneasiness and sweating.
Bedroom colours. The look and colour of your bedroom contributes to a soothing environment to sleep in. We recommend lighter shades of colour for your bedroom walls.

Prioritize value, not price

Many companies depend on low-cost labour or manufacturing to protect their revenues. While this is sometimes a good idea, you might be compromising on product quality. Your business must provide genuinely helpful solutions to your customer’s problems.

Lowering your prices to stay competitive can ironically make it difficult to sell your product. At Wellcare, we focus on creating maximum value for the users and providing them with high-quality products, styles and experiences. We also look for unique qualities in our product and highlight that feature.

Our electric blanket, for example, has a unique temperature balance and control feature that our customers love. Our 4D DWF tech is likewise original and one-of-a-kind in the market.

We use high-quality materials that are well-designed and carefully selected. The product fabric is soft, relaxing and good for your skin, and comes in varying textures that users can choose from. Some have longer or shorter fur, and others are more eco-friendly.

The electric underblanket is about sleep more than anything. We recognise the importance of sleep to our customers and so we highlight the features that will give them more restful nights. Some features we highlight are comfort, temperature control and breathability. This is the value that our product provides, and so we focus on that over the price.

Important features of a good electric underblanket

What exactly are the qualities you should look for in an electric blanket? Choosing an excellent blanket is easy once you know the following points:

Quality. Is the underblanket durable? The product is an investment for the long-term, so it needs to last for several years without damage or deterioration.
Safety. Blankets are made of sensitive material. When it comes to electric blankets, safety is a very important factor. Look for products with safety certifications, high-quality materials, proper instructions for safe use or any other special precautions taken to lower the risk of harm.
Comfort. Electric underblankets are made of fabrics such as polyester, fleece and cotton, and you need to choose what suits you best. Wellcare’s electric underblankets, for example, are comfortable to use and easy to store.
Temperature. Different underblankets have different temperature settings. Many traditional electric underblankets also have the problem of overheating when kept on for too long. Wellcare’s 4D DWF solves this problem perfectly so consumers will not sweat or feel uncomfortable in the middle of the night.

Wellcare’s 4D DWF technology

We’ve mentioned what makes our electric blanket stand apart from other, more traditional products: our original 4D DWF technology.

4D DWF stands for 4D Dynamic Warmth Flow technology, which recognises the concept of heat dispersal through tiny holes on the surface of the blanket. Once you turn on the blanket, you can feel small pockets of hot air being released from the surface.

The hot air then merges with the outside cold air to produce moisturised, warm airflow, creating the perfect conditions and ambience for your sleep. This is very useful, beneficial and relaxing for all customers, ensuring that it is a game-changer for the industry. You can read a more comprehensive post about the 4D DWF technology on our blog.

Most bedding companies talk about the durability, hardness and permeability of their materials. While all of that is important, temperature control and adjustment features would enhance the customer’s sleep experience even more.

Electric blankets, including underblankets and over blankets, are the solution to consumers’ sleep needs, and Wellcare welcomes importers who recognise this. If you believe in the potential of our 4D DWF technology, you can become an early adopter by joining our Distribution Partnership Program.

How distributors can improve product sales and promotions

The role of distributors

In Wellcare’s Partnership Program, we train our distributors to effectively market and sell electric blankets. Distributors can then pass on the concepts they learn to their retailers. Our dedicated sales and marketing team will provide full assistance.

We sell our products in bulk to distributors, who then sell to retailers, where the end-users can buy them. This is a tried-and-tested business flow and is how Wellcare works as well. Wellcare adds unique value to the partnership by offering training and support to the distributor’s sales and marketing teams. We’ve always believed in sharing our knowledge and experiences with our business partners, helping them learn and grow.

Additionally, distributors can depend on us as an efficient and experienced manufacturer, with expert knowledge of the market and consumers.

Working with Wellcare

Distributors work hand-in-hand with Wellcare in bringing quality products and service to customers. We aim to become global thought leaders and influential voices on the internet, spreading knowledge about better sleep, health and happiness.

If customers perceive us to be capable and convincing, they will trust us and our products. Our branding and reputation-building efforts will also benefit distributors carrying our products.

With the partnership program, we hope to become even more influential by working with distributors to change more people’s lives. If you believe in the positive impact of Wellcare’s goals and the deep value we bring to customers through our products, knowledges and services then join us in making a mark in the bedding industry.

Click the image link below to sign up for our Partnership Program today.

Electric Blankets Market Report for - Seller Sprite

This report provides a brief analysis of the Electric Blankets sub-market in the Amazon US market, hoping to provide valuable information for cross-border industry stakeholders of Amazon from market trends, product analysis and recommendations, consumer insights, and other aspects.

Contents

· I Introduction

· II Marketing Analysis

· III Product Research

· IV Competitive Analysis

· V Feasibility suggestion

I. Introduction

In the Amazon US market, electric blankets are a type of blanket used to cover beds or bodies, providing full-body heating and suitable for use in winter or cold environments. Electric blankets typically consist of a soft blanket and built-in heating elements. When powered on, the heating elements will heat the surface of the blanket, and users can adjust the heating temperature through a controller.

With the increase in consumer reliance and the impact of last year's energy crisis, electric blankets have seen a new round of demand gaps, with higher requirements for design, size, functionality, and scenarios.

According to this report, the Electric Blankets market has shown significant growth, with great opportunities for new product entry and easy supply chain connections. However, there are also challenges such as seasonal fluctuations, strict certification requirements, and high demands for quality and safety. The market presents both risks and opportunities, so potential sellers should carefully consider their options and choose wisely.

II. Marketing Analysis

The basic market situation

In the TOP100, the average monthly sales volume is 1,581 units, which is a 51% increase compared to the average monthly sales volume of 1,044 units in the same period last year. New products account for 41% of the total, and sales account for 38.7%. To some extent, it is relatively easy for new products to enter the TOP100 list in this market. The concentration of goods, brands, and sellers is not high, and there is no market monopoly effect.

The average price of new products is $50.82, which is the same as the average price of TOP100. There is no significant price competition between new and old products. However, the average monthly price of new products has decreased by $10 compared to the same period last year, reaching a gradually balanced state of supply and demand in the market.

Category keywords Google Trends

Keywords include:

· heated blanket

· electric blanket

· heated throw

· electric throw

· heating blanket

Based on the trends of the past five years, all the key terms show clear seasonal popularity and have been consistently increasing year by year. In the winter of , there was a significant surge, possibly related to an energy crisis.

From a one-year perspective, there is a clear cyclical variation in keywords. The trend starts to rise in October and reaches its peak in mid-December. The lowest point usually occurs during the summer months (May, June, July).

Are you interested in learning more about Bulk electric blankets for sale? Contact us today to secure an expert consultation!

Category Keyword ABA Ranking Trend

The core keywords "heated blanket" and "electric blanket" have consistently maintained high rankings in ABA, even during the off-season, staying within the top 20,000. This indicates a significant consumer demand for this category of products.

Based on the ABA ranking trends, it can be observed that the peak season for electric blankets is generally from October to January of the following year.

BSR sales and competitive situation

In terms of monthly sales, electric blankets start to rise in July each year and reach their peak sales in December. The sales performance is consistent with the trend of keyword searches and shows obvious seasonality.

In the past 5 years, except for , the annual sales have grown at a rate of over 70% each year. It is expected that the annual sales in will reach 4 million units.

The number of category products in showed relatively stable performance. In , the product count increased from 600 to +. Although there was an influx of new sellers, the overall base was not significant.

Summary

Based on the above, the preliminary estimate for the electric blanket market on Amazon US in is $150 million. It is projected that this market will grow at an annual rate of 60%. By the end of , the annual sales volume is expected to increase to 4 million units, with annual revenue reaching $210 million. The market prospects are very promising.

Although the market is growing rapidly, new products account for a significant 41% share in the electric blanket sub-market. This means that there is a great opportunity for new products to enter the top 100. Additionally, according to the disclosure from the US Consumer Product Safety Commission (CPSC), product quality and safety issues should not be underestimated, as they could undermine all efforts.

III. Product Research

Product Operations Analysis

Based on recent sales trends, the period from October to March of the following year is the peak purchasing season for Amazon US consumers. Under the influence of last year's global energy crisis, the rising curve of electric blankets in is steeper than in previous years.

According to the data as of September , there has been a varying degree of year-on-year increase. The energy crisis has driven the emergence of phenomenal best-selling products, gradually evolving into consumers' daily winter heating needs.

The product prices have shown a significant decline over time, indicating intense competition.

Price Analysis

Product price distribution: The price range of $30-$34.99 has the highest sales volume and average sales per ASIN, indicating that it may be the position where mature familiar products are located. In the $35-$39.99 range, ASINs have the highest proportion, but there is no particularly strong market dominance. Products have potential in the price range of $20-$88.

New product price distribution: New products cover various price ranges of existing products, providing a wide range of pricing options. Low-price strategies can be chosen, as well as high-priced innovative new products.

Brands Analysis

In the performance of electric blankets brands, there are 9 brands that have multiple ASINs entering the TOP100, and 5 brands that have single ASINs entering. The sales volume of single ASINs is all above units, and the sales revenue is improving.

The top brand, Homemate, is a Chinese seller that started selling home textile products in . The second-ranked brand, OCTROT, has less than 5 products in total in their store, but they achieve a monthly sales revenue of nearly $500,000. The third-ranked brand, Bedsure, is a well-known brand under Shangbai Global, based in Wuxi, China. They specialize in various types of home products such as bedding, towels, and blankets. Bedsure has previously held the top position in the Amazon cross-border home textile field.

Situation of TOP3 brand monopoly

The top three brands in the category account for 30% of sales, while the top ten brands account for 55% of sales. There isn't a significant monopoly effect, and there is ample opportunity for both new and old sellers to develop and grow.

Category Brand Sales

Among the top brands in the TOP100 products, only one A product from Ninonly entered the TOP100 among the top 10 brands. The other 9 brands have multiple ASINs entering, and 6 of them have new product sales accounting for over 50%.

Looking at the proportion of monthly sales by brand, the highest proportion among the top brands is 9.43%, while the lowest is 2.43%. The overall proportion difference is small, indicating a relatively even distribution of brand market share, and most of the brands are new.

New style inspiration

1. Wearable/Shawl-style
According to the New Releases list, shawl-style and wearable electric throws are an important direction for new product releases. This style increases the warmth of the electric throw and adds designs such as buttons, which not only provide warmth but also free up the user's hands. It has become increasingly popular among consumers.

2. Machine Washable
Cleaning electric blankets has always been a problem due to their electrical components. In the New Releases list, machine washable electric blankets have received widespread attention and popularity among consumers. Many of these products have made "washable" a core selling point, and their sales have been relatively good, especially for those that are "machine washable."

3. Versatility
① Electric blankets can be folded and stored as pillows through zippers and other methods, increasing their versatility and making them useful in both winter and summer.
② Designing a pocket on the electric blanket for hand warming in winter is also an innovative and versatile feature.

4. Power Supply
In addition to the plug-in method, new products also offer battery, rechargeable, USB power supply, etc. For rechargeable electric blankets, some products even promote fast charging as a selling point. In addition, the use of new materials such as graphene may also be a research and development direction.

IV Competitive Analysis

Customer Profile

From the basic user profile, we can see that in this category, the most mentioned roles, both as buyers and users, are husbands purchasing for their wives, mothers, and children. The most common demand scenario for this category is household use.

This category has evolved from traditional usage on beds to being used in multiple rooms, living rooms, and even outdoor settings such as offices, travel, and camping. This indirectly reflects the cold winters and resource scarcity in Europe and America in recent years.

Contrary to traditional understanding, daily usage and usage in the summer also rank among the top five. Some users require warmth due to health reasons, while others start preparing for winter during the summer.

Usage Scenario

Gifts have become the number one choice in various scenarios. In recent years, the European and American regions have faced resource constraints and experienced economic downturns. During the winter season, which coincides with the biggest Christmas season, electric blankets designed for household use have become an excellent choice for gifting.

Within these top scenarios, several of them mention "babies." Unlike adults, the warmth and comfort requirements for infants and young children are higher, including the need for product comfort and flexibility in terms of space.

The core selling price range for this category is $20-60. Beyond $60, the proportion of users purchasing in various scenarios decreases significantly. On the other hand, there are hardly any users who choose prices below $20. Overall, users of this category of products tend to choose prices that are moderately higher to ensure quality assurance.

In the context of gift-giving, the preferred price range is $40-60, which is slightly higher compared to the price range for personal use scenarios.

Customers' satisfaction and dissatisfaction

The most core requirement of users for this category is warmth, but the most serious complaint about the product is overheating, which was mentioned by nearly 30% of users. Such a high proportion of unified complaints needs to be taken seriously.

Other complaints are mainly focused on quality issues, with low tolerance for inferior materials, lack of warmth, and zipper malfunctions.

The key factors for positive reviews from users in this category are focused on softness, good quality, and meeting the needs of babies. The proportion of these key factors is very high, indicating that users have very clear and simple demands for this category of products, without excessive demands for styles or designs.

Customer Expectation

From the unmet needs of users, it can be seen that their focus is also concentrated on the two basic attributes of quality durability and heating warmth.

V. Feasibility suggestion

Product Selection Recommendations

· Strictly control product quality, focus on heating, comfort, and materials.

· Choose soft and environmentally friendly materials suitable for infants, toddlers, and pets.

· If possible, incorporate cute elements into product design, as well as gift packaging.

Marketing and Promotion Suggestions

· Focus on holiday gift marketing during the autumn and winter seasons, targeting male users with family members.

Operational Optimization Suggestions

· Introduce the atmosphere of scenes such as mother and baby, family, etc.

· Provide detailed explanations or user feedback on heating and materials, and emphasize safety.

· Include descriptions related to gift-giving scenarios, such as cost-effectiveness, timely logistics, and exquisite packaging.

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