A business website is one of your company’s main contact points with your customers. There is a common misconception that business websites are only important for eCommerce, but that couldn’t be farther from the truth. Let’s talk about 5 business website features your website must have.
RISEWIN are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.
While you can use your site as a marketplace to sell your products and services online, it can also be a great marketing tool and a source of information for your customers. Business websites can offer insight into what your company does, where you are located, and how people can contact you.
If you want to know how to get the most value from your business website, keep reading and learn about some of the must-have features you should consider.
First impressions matter. Often, a potential customer first encounters your brand via your company website. And depending on their impression, they may convert into a valuable long-term client or leave and never return.
69% of consumers say they look up a business online before making a purchase. And according to a study from the Missouri University of Science and technology, it takes users less than 1 second to formulate an opinion about a website.
So suffice it to say that the first split second is crucial. It represents your company as a whole, and if you want your business to thrive, you’ll need to optimize your online presence. But how should you do that?
Well, let us show you.
Making your business website user-friendly and easy to navigate is by far the most important feature on this list. Don’t believe us? 94% of consumers say so.
If visitors can’t figure out how to get around your site, they won’t stick around for very long. And that means they won’t buy anything either. The easier your website is to navigate, the faster a prospect or customer can find what they’re looking for.
To prevent that from happening, keep the following three web design practices in mind.
A visible call-to-action is a great way to bluntly encourage anyone visiting your website to do what you want them to, such as purchase a product.
Whether it’s a message like “shop now!”, “call us now” or “register today!” you can use a call-to-action to push your customers in the right direction.
A call-to-action is also a great way to let users know how they can get in touch with your customer service representatives. A link like “contact us” is an absolute necessity so customers and prospects can easily get in touch with your company.
Without a call-to-action, the average internet user won’t feel enticed to browse around your site or purchase anything.
Some people may visit your business website searching for something specific, while others may just be browsing. If someone stumbles across your business website, make sure they can easily find out who you are and what you do!
When arriving on your website, users should be able to identify who you are and what you offer them. If someone accesses your business website and can’t quickly figure out what you do, they will leave instead of investigating.
If your business is primarily offline and in-person, make sure prospective customers are informed of where they can purchase your products or services.
An “About Us” section, accessible from your home page, is a great place to give users a brief version of the story of your business. How you came to do what you do, why you do it, and what you hope you accomplish in the future. This is a great way to connect with users on a personal level while also providing them with information about your business.
One of the best marketing tools you can employ on your business website is allowing satisfied customers to share their positive experiences.
You should showcase all your testimonials in their own section on your website but, if possible, have one or two of your best reviews displayed on the homepage. Your business website is not a place to be modest. Let everyone know just how great your company is.
Make sure the users who visit your website immediately know that you provide a great product or service and that other customers love you!
Without a testimonials section, users who may know very little about your business will be forced to trust you. While this isn’t always a deal-breaker, many prospective customers prefer to have some sort of assurance that their money will be well spent with your company.
A company blog is a great way to harness the power of online marketing. SEO, more communication channels, and company credibility are just some of the benefits having a blog on your business website can offer.
Blog posts should be well-researched, thoughtful, and provide useful information for a business audience. These posts can solidify or establish your company’s position as an expert and authority in the industry.
If your company does not create and circulate a company blog, you will be missing out on SEO content that can make your website rank higher in search engines. While this may not be important to everyone, it is an easy marketing tool that should be given some consideration.
Visual content is a great way to make your blog stand out. It can be videos, images, infographics – anything that makes your post more visually appealing. Making a video will help you to add interest to your blog posts, showcase your company’s products or services in a creative and engaging way, and increase traffic to your website.
A company website is an essential part of your business, whether you conduct lots of business online or not. It is a great tool for marketing, sharing information, and creating excellent first impressions. If you follow the tips you learned here, your business website will engage customers for years to come.
In , women made up about 20 percent of the labor force. During World War II and the s feminist movement, women began to enter the workforce in great numbers to support their families [1].
The global COVID-19 pandemic brought more changes to the workforce landscape, and it disproportionately impacted women. Some 13 million fewer women were employed in than in , according to the International Labor Organization. The number of employed men remained about the same [2].
However, the future looks promising for women, thanks in part to increasing opportunities for women to acquire new digital job skills online. At Coursera, global enrollments for female learners increased from 38 percent to 43 percent between and [3].
Coursera recently published the first-ever Women and Skills Report, which examines how the pandemic has impacted skills trends among women and how women are using online learning to prepare for the future. The 10 skills in this article had the most enrollments by female-identifying learners on Coursera, indicating that these are the skills that women all around the world consider to be important for their own career and personal growth [4].
It is no secret that communication skills are among the most important for anyone, anywhere. Communication is the act of transferring information, ideas, and data from one group to another. Typically, communication involves talking, writing, listening, or reading, combined with more subtle variations, like reading body language and empathy.
In the workplace, these skills are a must to succeed in communications roles, but they are also necessary for building relationships with managers, colleagues, and customers across a range of industries.
Enhance your communication skills:
Effective Communication: Writing, Design, and Presentation
Successful Negotiation: Essential Strategies and Skills
Dynamic Public Speaking
Great leaders execute a collective vision and motivate individuals to put forth their best efforts for the benefit of the company, organization, or team. They manage conflict and make decisions on a daily basis. Excellent managers come with all types of personalities, backgrounds, and leadership styles. Leading with influence, rather than authority, is an important practical skill to learn.
Globally, women hold only 24 percent of senior leadership positions. There is plenty of opportunity to improve these numbers to equalize women in the workforce and bring their unique talents to the forefront.
Improve your leadership and management skills:
Women in Leadership: Inspiring Positive Change
Leading People and Teams
Inclusive Leadership: The Power of Workplace Diversity
Probability is the determination of how likely an event will occur, or how likely something is true, while statistics involves the collection, interpretation, and analysis of data to solve problems. Both are important in careers that involve science, technology, engineering, and mathematics (STEM).
Women have been systematically limited from STEM throughout their education, due to factors like gender stereotyping, fewer role models in popular culture, and math anxiety passed on by female teachers, according to the American Association of University Women. Women comprise only 28 percent of the labor force in STEM, creating a gender gap in some of the fastest-growing and highest-paid jobs, such as computer science and engineering [5]. Fortunately, things are changing; at Coursera, enrollment in STEM courses grew from 25 percent in to 38 percent in [3].
Start building your probability and statistics skills today:
Methods and Statistics in Social Sciences
Contact us to discuss your requirements of ladies top manufacturer. Our experienced sales team can help you identify the options that best suit your needs.
Introduction to Statistics
An Intuitive Introduction to Probability
Entrepreneurship is the act of creating value, usually by developing an idea into a successful business that provides a valuable service or product. As an entrepreneur, you take financial risks in the hope of generating profit. To do this, you need to know how to design, organize, and manage new enterprises through the stages of launch, growth, financing, and profitability.
Women-owned businesses made up only 20.9 percent of the total in the United States in , according to the Census Bureau’s Annual Business Survey [6]. That number is higher according to a report by American Express, which cites that women-owned businesses represent 30 percent of all US companies [7]. Either way, there is ample opportunity and need for female entrepreneurs.
Learn entrepreneurial skills to launch your business:
Entrepreneurship
How to Start Your Own Business
Entrepreneurship: Growing Your Business
Computer programming skills are in high demand as work becomes increasingly automated. Programmers write code that instructs how computers, apps, and software programs perform. It involves analyzing, generating, and implementing algorithms.
Like many other STEM careers, in recent history, women have been discouraged from this type of work. Women hold only 20 percent of computer science roles. On the plus side, the field has one of the smallest pay gaps, with women earning 94 percent of what men earn [8]. Now, more than ever, women are pursuing computer programming skills to enhance their careers.
Level up your computer programming skills:
Programming for Everybody (Getting Started with Python)
Google IT Automation with Python
Programming Fundamentals
HTML, CSS, and Javascript for Web Developers
Business psychology, or industrial-organizational psychology, combines human psychology with practical business applications to improve productivity, work environment, and organization. Learning business psychology is beneficial in developing strong networks and relationships that can help you get jobs and build harmonious teams and communities. These skills are important in nearly every facet of society, including businesses, start-ups, hospitals, non-profits, and governments.
Executive teams that are gender-diverse are 39 percent more likely to financially outperform their peers in , a number that has increased from 15 percent in [9]. That means female business leaders are critical to success in any sector and industry.
Boost your business psychology skills:
Organizational Analysis
Foundations of Positive Psychology
Organizational Behavior: How to Manage People
Business analysis is a way of identifying business needs and solutions. That might include organizational changes, strategic planning, policy development, and improvements to processes, systems, and tools.
Business analysts play an integral role in making data-driven decisions based on research and strategic thinking. You will need to present your findings and recommendations to management and other key stakeholders in roles that require business analysis.
Sharpen your business analysis with:
Business Statistics and Analysis
Business Strategy
Business Analytics
Data analysis involves gathering, cleaning, analyzing, visualizing, and presenting data to inform business decisions. As a data analyst, you leverage data to solve problems and help stakeholders navigate the best plan of action.
Big data is shaping the future economy, and as such, individual human experiences. It is important that women are represented. Today, approximately 15 percent of data scientists are women, so there is a huge gender gap to fill [11]. Learning data analysis can lead to a high-demand, high-impact career.
Dive into data analysis:
Google Data Analytics Professional Certificate
IBM Data Analyst Professional Certificate
SQL for Data Science
Machine learning is the study and creation of computer algorithms that improve through experience and data usage. Considered part of artificial intelligence (AI), machine learning comprises skills like programming and analysis that help companies like Spotify and Netflix determine your music and movie preferences over time to offer personalized recommendations.
The field of AI, which encompasses both machine and deep learning, is completely reshaping society—but women only hold 26 percent of data and AI positions, according to the World Economic Forum [12]. There is a huge opportunity for women to thrive in this emerging and in-demand industry.
Get familiar with machine learning:
Machine Learning
IBM Machine Learning Professional Certificate
Practical Data Science for Data Analysts Specialization
Marketing involves research, analysis, and using psychology to understand your customers to get them interested in your product, service, or brand. Marketing can include modern methods such, as influencer marketing, social media, digital marketing, and search engine optimization, as well as traditional methods like print media advertising, billboards, and television commercials.
Women account for up to 80 percent of purchasing decisions globally (roughly $20 trillion of total consumer spending), according to a study by Deloitte, which suggests companies benefit from including female perspectives on their teams [13].
Elevate your marketing skills:
Meta Social Media Marketing
Introduction to Marketing
The Strategy of Content Marketing
What skill will you learn next to elevate your career? Whether you're passionate about data science, product management, marketing, or artificial intelligence, learn from inspiring women who are experts in their fields with this collection of courses from top universities on Coursera.
The company is the world’s best custom women dresses supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.