Since you’re reading this, I’ll assume you’d like to start your own teeth whitening business. And fortunately, the road isn’t difficult, and the rewards are plentiful!
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With the proper business plan, permits, equipment, and licensing, you can begin your own teeth whitening business. You can upsell these services at your existing dental practice or set up a flexible mobile teeth whitening service.
The teeth whitening industry is a multi-billion-dollar industry. Demand is very high, and there is no sign of slowing down. In , the global teeth whitening market stood at $6.1 million. In fact, according to recent studies, revenue from global teeth whitening products is expected to reach $6.6 billion by .
Teeth whitening services are cosmetic enhancements, not dental procedures. Therefore, many entrepreneurs find the minimal startup costs and training requirements of starting a teeth whitening business appealing.
Additionally, teeth whitening services are quite lucrative due to the high profit margin. These services can cost between $450 to $650 at a dental practice. Conversely, a salon or kiosk can charge clients between $75 and $200.
There are different ways to start a teeth whitening business. For example, if you have an existing business in cosmetics or dentistry, you could add teeth whitening services to your current offers. However, if you are not in the beauty or dental industry, common business models include setting up a store or kiosk, offering a mobile teeth whitening service, selling private label teeth whitening products online, or becoming a distributor.
If you already operate a dental clinic, you should consider offering teeth whitening services.
Upselling teeth whitening products will generate more revenue and grow your business. You can also offer dental financing for your patients to help them afford the payments.
If you are a professional in the beauty industry and offer beauty services, you can add teeth whitening to the list. If you already have a customer base interested in cosmetic and beauty-related services, you may see immediate profits.
Remember to display complementary products next to each other to promote cross-merchandising. Also, make sure to update your advertising and marketing materials to get the word out.
You can start your teeth whitening business small by renting space to offer teeth whitening services and products exclusively. Ideally, the most profitable location would be a mall with signage to attract customers. You can always grow your business from here.
Mobile teeth whitening services offer a unique opportunity for entrepreneurs because the patient can be treated on-site at their home, workplace, or other offices throughout the day. In fact, unlike many medical and dental cosmetic procedures, teeth whitening treatments are usually relaxing, painless, and quick.
Offering mobile services can increase flexibility for the customer and help you stand out from competitors. Instead of customers coming to you, you go to them. You will need a mobile vehicle, such as a van or a truck designed with your business’s logo. Starting a mobile teeth whitening service requires minimal investment and has high-profit margins. You can offer your services at home, near shopping malls, health fairs, or trade shows.
If you are looking to manufacture your own whitening kits, consider working with experienced manufacturers that can produce private label products for your brand. In other words, a third party will manufacture your products and label them under your brand name. You can specify the ingredients, formula, and packaging, and at the same time, safeguard the quality of your products.
If you don’t want to offer teeth whitening services or sell your own products, you can distribute teeth whitening kits to dentists, beauty salons, and spas from the manufacturer. Creating a presence through social media and an online store can help increase your sales. Additionally, your customers can enjoy the flexibility of having their kits shipped directly to their homes.
To have a successful teeth whitening business, you need to learn how to whiten teeth effectively, safely, and legally. Moreover, getting the necessary training and certification will help you confidently answer your clients’ questions and show professionalism.
Finally, consider framing your certificate and hanging it up in your office to reassure your clients that you are trustworthy. Teeth whitening training costs around $1,000 to $1,500.
Before offering teeth whitening services, research your local competitors and evaluate their strengths and weaknesses. It will help you identify industry trends that you might have missed, understand why customers choose them over other competitors and how you can improve.
Moreover, you will figure out what types of services are lacking in your area to help you determine what kinds of services to offer. Finally, it will help you create a strategic plan for your business and the future.
Writing a solid business plan will increase a business’s chances of success. A good business plan will help entrepreneurs understand how much capital they need to start a business, determine if the company will be profitable, provide an estimate of startup costs and revenue, anticipate potential problems, and compete in the marketplace. You can always edit and update your business plan to guide you toward different milestones.
If you don’t own a beauty salon or a dental clinic and are starting your business fresh, you can operate your teeth whitening service as a sole proprietorship, LLC, corporation, or partnership.
When first starting your business, consider registering your business as a sole proprietorship or Limited Liability Company (LLC).
Take your time choosing your business name because the name will represent you and your business. Also, check if your business name is available in the trademark database. Once you come up with the name, secure your domain name and social media profiles. You can legally register your business name with the United States Patent and Trademark office.
Registering your business is not free. The cost often fluctuates and is based on several factors, such as your state, county, business structure, and the organization you are registering with.
To operate your teeth whitening business, you need to obtain a business license, doing business as (DBA) registration, and a seller’s permit. You can get your license through your state’s business licensing website and your DBA and seller’s permit from the state Department of Revenue. The costs vary depending on where you operate and state-specific requirements.
For instance, business licenses can cost between $20 and several thousand dollars. Completing the paperwork and paying the filing fees for a DBA can cost between $10 and $100. Additionally, many DBA requirements vary by state, county, and business structure, affecting the cost. Lastly, seller’s permits are typically free; however, you may be required to pay a security deposit.
Without purchasing the necessary products and equipment, you can’t start whitening your clients’ teeth.
The following items are necessary to get your business up and running:
Finally, set up your business location to start whitening your clients’ teeth. Whether you have decided to rent a kiosk, or small office, or use your van or truck, make sure the place is clean and organized to give a good impression about your business. Also, make sure the business location is within your budget, is not saturated by your competition, and there is a high demand for your products and services.
Here are several quick and simple actions to promote your teeth whitening business:
Practices can struggle with whitening profitability for a number of reasons: keeping prices too low, keeping prices too high, or thinking a good tooth whitening product alone is enough to attract patients. The list goes on and on.
But there is good news. Even if your practice isn't making a profit from tooth whitening now, turning this around is very easy when you know how. With a simple list of actionable tips, you can easily tap into the growing demand for teeth whitening.
To help you on your way to growing your practice with tooth whitening gels, here are 5 key elements you should focus on...
The aim of a thoughtful pricing structure is to help you achieve your business and marketing goals.
For more information, please visit Teeth Whitening Business Growth Guide | Strategies & Tips.
If you haven't considered yours—you're missing out.
While there's a lot that goes into deciding which pricing structure is best for your practice, here are some key strategies we recommend you consider:
Promotional pricing can be a powerful weapon (after all, everyone loves a deal!)
Experiment with different promotions and analyze which performs best for your practice.
Some areas to test:
Product bundling is nothing new. You may be most familiar with the BOGOF deal (also known as Buy One Get One Free). However, there are other product bundles you can experiment with. For example, bundling a complimentary whitening toothpaste with every purchase. Consider your profit margins and get creative!
It's important to understand your practice doesn't operate in a vacuum. Other practices in your area will also be selling whitening, and the prices you set need to be based on this competitive landscape.
Top Tip! Beating the competition doesn't necessarily mean reducing your pricing. Consider what you offer: do you provide a premium service? Could your prices reflect this?
Buying whitening stock can quickly add up, and (if you're not careful) easily take over your bottom line.
Costs can be lowered though—if you employ intelligent buying techniques.
Here are some of our top tips to get you started:
Why pay full price when you can shop for less?
Discounts and promotional offers are an excellent way to save money, often significantly reducing your overall cost.
When hunting for the best deals, it's important to be aware of the best times to buy.
We all know that Black Friday and January are often great times of the year for sales—but what about the rest of the year?
Top Tips!
As the saying goes, "failing to plan is planning to fail."
This could not be truer when it comes to ordering your whitening supplies.
Make sure you have a clear budget in mind and stick to it. Buying in bulk can give you a great discount on a large purchase, but make sure this aligns with your budget and plan.
While shopping around may seem appealing, there is great value in building up a relationship with a distributor you know and trust.
With a valued distributor, you can count on quality teeth whitening products, a reliable service and (if you're lucky) a whole host of additional benefits.
Knowing your products is one of the most important factors when it comes to increasing whitening sales—or any sales for that matter. This is your opportunity to find the best fit for your patient, highlighting all the benefits and answering any questions.
To maximize potential profit, ensure all practice staff are trained on your whitening products.
Improve your chances of success by focusing on the following areas:
How do you market your whitening services?
While a poster in the practice is a good place to start, there are a whole host of ways you can market your whitening services to patients.
If you want to use whitening as a tool to grow your practice, you need to get patients excited about the possibilities of a whiter, brighter smile.
Maximize your chances of success and promote your whitening services with the following resources:
A point of sale display
At the end of the day, the primary purpose of a dental practice is to serve their patients.
While profit is the end goal, the sales process doesn't have to feel forced.
Here are three simple ways you can make whitening part of your practice's routine:
So, there you have it—5 easy ways to increase your profit with tooth whitening.
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