With the continuous increase in the number of commercial vehicles in the market, coupled with the transition of the new car sales market from incremental competition to stock competition, the growth potential of the commercial vehicle aftermarket is gradually released, becoming a new focus of industrial development, attracting vehicle companies, engine companies, and service platforms to compete for layout.
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On September 11th, the Dongfeng Cummins Service Council and Spare Parts Strategy Seminar with the theme of "Co creation, Sharing and Win Win" was successfully held in Xining. This conference brought together members of the Service Council, representatives of spare parts dealers, and senior executives from Dongfeng Cummins from all over the country to work together for a win-win situation and strive to develop a better future.
In the first half of , gas vehicles will continue to be hot in China, and commercial vehicle exports will show a rapid growth trend, bringing new development signals to the industry. However, promoting high-quality economic development still faces many difficulties and challenges. Based on the high complexity and professionalism of the commercial vehicle aftermarket, it is necessary for enterprises to increase investment and cooperation, empower each other, complement each other's advantages, and create a win-win industrial chain ecology in order to better explore and leverage the market.
Zhang Xinran, the head of the Marketing Management Department of Dongfeng Cummins, mentioned that Dongfeng Cummins has achieved remarkable results in diversified operations, with strong growth in export markets and non road sectors. At the same time, he reviewed how Dongfeng Cummins achieved various business targets in the first half of by strengthening post market service guarantees in fierce competition, and analyzed potential business growth opportunities in the four major sectors of engines, AMT, automotive exports, and non automotive exports in the future.
Facing future challenges, Dongfeng Cummins will definitely seize opportunities and not be afraid of challenges. In terms of enhancing soft power, we will continue to optimize the environment, introduce first-class talents, increase technological innovation, improve post market service capabilities, and provide protection for users; In terms of hard power, new products have been launched one after another to create a richer matrix and inject core energy into the market. Vigorously enhance the influence of non road products, make concerted efforts to target domestic and international markets, and further expand new markets to bring incremental opportunities.
Faced with the serious homogenization of products, the aftermarket has become a new competitive arena. Throughout its history, Dongfeng Cummins has gained insights into the market, focused on customer needs, created diversified products, and collaborated with partners to focus on aftermarket services. Through joint efforts from multiple parties, it has overcome industry downturns and ultimately achieved extraordinary results.
In the fiercely competitive market environment, aftermarket services have become the key for enterprises to win customers. Dongfeng Cummins has always attached great importance to service work, continuously increasing investment, improving service system, and enhancing service quality. This not only increases customer satisfaction, but also enhances customer loyalty to the Dongfeng Cummins brand. At the same time, with the support of our partners, Dongkang is fully committed to ensuring the timeliness, professionalism, and efficiency of our after-sales services, taking customer satisfaction to a new level. This has been verified in the Dongkang Service Work Report by Luo Zhixue, Director of the Channel Management Department of Dongfeng Cummins.
Minister Luo Zhixue reviewed the achievements of the "Dongkangjia Service" service brand since its launch. The 3 full and 5 best service commitments have also been in operation for one year, and the service support provided far exceeds expectations. In terms of vehicle network coverage, it basically meets the service needs of the entire region.
In terms of digitalization, Dongkang has 180+service providers actively embracing the digital intelligent service transformation, linking nearly +users through the "Core Steward" binding tool application. The total revenue from customer acquisition in the first half of the year exceeded 1 million.
In terms of non road operations, we will comprehensively launch a policy of providing first maintenance for non road customers, conduct personnel training, prepare tools, and reserve spare parts. At the same time, in order to meet the requirements of autumn harvest, two special service modes have been established, namely accompanying support and on-site service, to fully ensure the efficient operation of customers. While serving customers, comprehensively enhance brand awareness and customer loyalty.
In terms of launching new products, we focus on the comprehensive reserve of various service resources, including complete machines, spare parts, personnel, capabilities, etc. We will strengthen the reserve of terminal service resources in all aspects, develop targeted service guarantee plans according to different operational scenarios of customers, and help users operate efficiently!
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